In the highly competitive modern business world the only thing that can consistently keep you ahead of the competition is creativity. By harnessing your employee’s latent creative flair you not only increase your business’ competitiveness, but also improve their overall job satisfaction. How exactly though do you develop a more creative working environment? One of the best options is by training staff in graphic design.
Think about the benefits both your brand and your company could obtain if your staff were entry-level design competent. Professional looking emails, eye-catching brochures, social media optimised images; all this and more would become a quick, straightforward process. When employees can produce simple design independently, your in-house or outhouse graphic designer has more time to focus on more complex projects. Not only does this save time, it saves money on expensive design fees.
Similar to how misspellings make you look unprofessional, poor graphic design makes your business look suspect. Whether it‘s an off kilter image or a poor choice of comic sans – giving off the wrong impression can damage your brand, your reputation and cost you clients. But how do you learn quality design?
The cornerstone of learning good design is learning good design software. As the old adage goes – a workman is only as good as his tools. This is why at Platform we are dedicated to Adobe – widely recognised by professionals as the best design software in the world. With Photoshop in its repertoire for manipulating images, Illustrator for rendering graphics and logos, plus InDesign for creating outstanding looking publications – Adobe is the gold standard for all digital design tools.
This isn’t to say all your employees need to become award-winning designers; rather that by gaining some simple skills the productivity and creativity of your workplace can be significantly improved. Plus, learning graphic design is a rich and rewarding process in and of itself. Being able to develop and communicate ideas effectively through images is thoroughly rewarding – and the results look great too.